From Legacy to Innovation: The Story of StarVinci®

Introducing StarVinci® by LaBell: Built on 35 Years of Legacy StarVinci® by LaBell is not just a brand, it is the next evolution of a diamond industry steeped in tradition but ready for transformation.

While StarVinci® is a bold new venture redefining diamonds through sustainability and artistry, its roots are deeply grounded in the expertise of its parent company, Super Bell Jewelry (SBJ). Founded in 1988, SBJ has been a trusted name in the natural mined diamond industry, serving independent brick-and-mortar jewelers with unparalleled craftsmanship for over 35 years. Now, StarVinci® continues this legacy while embracing a modern vision for the future of diamonds.

The Legacy of SBJ For over three decades, SBJ has been a cornerstone of the jewelry industry, known for:

• Expert Craftsmanship: Delivering meticulously crafted diamond jewelry to independent jewelers nationwide.
• Industry Expertise: Building relationships rooted in trust, transparency, and exceptional service.
• Commitment to Tradition: Supporting independent jewelry stores with timeless designs and reliable sourcing. Now, with SBJ’s heritage as its backbone, StarVinci® blends craftsmanship with innovation to pave the way for a brighter, more sustainable diamond industry.